Media and Influencers

Hidden Gem in Osttirol

Osttirol is different—rugged, authentic, unspoiled, and full of character. Here, where sustainability isn’t just a trendy buzzword but a living tradition, people live in harmony with nature. We, the people of Osttirol, preserve our homeland not only as a tourist destination but first and foremost as a place to live—with genuine respect for the environment and our history.

 

In a world full of sensory overload, Osttirol is a refuge for all those seeking authenticity. Vast landscapes, imposing peaks, and quiet valleys offer space to breathe deeply and experience the world. Our mountains, forests, and bodies of water tell stories—of daring mountaineers, tradition-conscious hosts, and a gentle, nature-oriented form of tourism that benefits people just as much as it does nature.

Press Releases

The Joy of Missing Out

No crowds making their way through winter landscapes. No mountains serving as the backdrop for a perfect scene. No endless list of must-see attractions. Osttirol focuses on something that’s becoming increasingly rare in our fast-paced daily lives: time that isn’t scheduled.

Osttirol isn't for everyone

A destination that doesn't try to please everyone? At first glance, that doesn't sound much like tourism marketing. For Osttirol, however, it's part of a philosophy: This Austrian vacation region doesn't focus on offering as much of everything as possible, but rather on what defines its character.

Quiet at heart, vibrant in the moment

Please, where is Osttirol? Perhaps it’s exactly where opposites don’t exclude one another, but rather complement each other. While the region south of the main Alpine ridge is known for its tranquility and unhurried experiences in nature, there are also moments in the summer when this image shifts noticeably.

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New Nature and Culinary Experiences South of the Main Alpine Ridge

Please, where is Osttirol? Perhaps it’s exactly the kind of place where new offerings don’t have to be flashy to make an impression: instead of loud, over-the-top productions, there are experiences that blend quietly into the landscape and culture.

Alpine silence as Osttirol’s loudest response to the spirit of the times

The noisier the world becomes, the more precious silence becomes. While in many places the motto “higher,

faster, farther” sets the pace, Osttirol consciously embraces alpine tranquility, fresh air, and

landscapes where you can once again hear what is often lost in the hustle and bustle of everyday life.

Michelin Guide: A Culinary Starry Sky Over Osttirol

Osttirol remains one of Austria’s leading culinary destinations. At this year’s ceremony for the coveted Michelin stars, the Gannerhof in Innervillgraten —yet another Osttirol restaurant—was once again honored with multiple stars. The newest star recipient is David Senfter with his Ansitz12 in Lienz.

A Train Dedication Ceremony with a Vision for the Future

With a ceremonial locomotive christening in Vienna on January 21, 2026, ÖBB and the Osttirol Tourism Association sent a strong message in support of sustainable mobility. The Taurus locomotive 1116 bears the name “Osttirol” and will serve as a rolling ambassador for the Alpine destination.

Gault Millau in Osttirol: Sophisticated and Traditional

Osttirol’s recipe for success in the haute cuisine scene continues to soar: Twelve restaurants in Osttirol honored by Gault Millau in 2026 have earned a total of 28 toques. So much award-winning culinary artistry in such a small area—you’ll only find that in Osttirol.

Winter in Osttirol

266 peaks over 3,000 meters, 10,000 square meters of space for every skier, 25-star-rated restaurants spread across twelve eateries, and Austria’s last night watchman—Osttirol’s uniqueness lies in this blend of mountains, tradition, and cuisine.

Five ski resorts, five distinct characters

Osttirol’s ski resorts are as unique as their guests. What they all have in common is their family-friendly charm away from the crowds—with no long lines at the lifts or overcrowding on the slopes. On average, in the “Land of Mountains,” each skier has 10,000 square meters of slope all to themselves.

Traces in the Starlight

When night falls over Osttirol, the world changes: the mountains fall silent, the stars seem closer, and amid the 266 three-thousand-meter peaks, an atmosphere unfolds that could hardly be more serene and intense.

Sustainability in Osttirol

Respect for nature and our environment. We, the people of Osttirol, are well aware of the treasures that this fantastic mountain world has to offer—and of the stress-relieving and concentration-boosting effects it has on our bodies.

About the Power of Osttirol

Osttirol's nature has so much to offer

A region does not have to be overloaded to enrich people.

Feel the healing powers of the forest

Connect with nature in Osttirol.

Recharge your batteries between thundering waterfalls & crystal-clear mountain lakes

The abundance of water crowns the Queen of Osttirol.

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The positive effect of the fresh Osttirol mountain air

Just take a deep breath again.

Drawing on the abundance of nature

Experience the positive effects of Osttirol's herbs.

Only twelve percent of urban children know three edible fruits that grow in the forest

Get out of the virtual world and into the untouched nature of Osttirol.

6 out of 10 Germans suffer from stress

Climbing in Osttirol promotes mental balance.

A good 75 percent of the CO2 footprint of a vacation trip is attributable to the journey to and from the destination

Use the green service of Osttirol.

60 percent of Europeans can no longer see the Milky Way due to light pollution

Osttirol has the most beautiful places for stargazers and sky explorers.

One in five Europeans suffers from noise pollution that is hazardous to health

Silence is not an exception in Osttirol, but omnipresent.

Our Press Archive

Summer 2025

Iseltrail Photo Challenge

In May 2025, the Osttirol Tourism Association launched the “Iseltrail Photo Challenge.” Numerous professional and amateur photographers took advantage of this contest to showcase their best shots of the Isel River and the Iseltrail to a wide audience.

Amid glowing peaks and golden larch trees

In the fall, the hiking, biking, and leisure season in Osttirol is extended.

Public Vote for the Iseltrail Photo Challenge

The Osttirol Tourism Association has issued an initial positive assessment of the 2025 Iseltrail Photo Challenge: By the submission deadline on July 15, over 140 impressive photos had been submitted by amateur and professional photographers from Austria and abroad—a strong indication of the great interest in the unique natural scenery along the Iseltrail.

Voices from the Mountains

In short audio messages, residents of Osttirol talk about “their” Osttirol.

Coolcation Osttirol

Climate change and its record-breaking temperatures are leading more and more people to rethink their summer vacations. Instead of exposing themselves to the intense heat in the south, many are longing for a cool summer retreat in the mountains of Osttirol.

Through the Eyes of a Child: Family Vacation in Osttirol

The mountains of Osttirol are like a magical fairy-tale land where little adventurers can discover new stories behind every peak and trail.

More Than Just Walking: Long-Distance Hiking in Osttirol

More and more people are strapping on their backpacks and leaving everyday life behind for a multi-day hiking trip. In Osttirol, for example, hikers set out on the “Hoch und Heilig” pilgrimage trail in search of inner peace.

Where Trees Heal and Adventures Grow

The forest is medicine—in Osttirol, this “green lung” covers a full 31 percent of the total area. Anyone who immerses themselves in it is doing something for their mental and physical health.

Hydropower sites surrounded by 266 three-thousand-meter peaks

Water is a precious treasure of the Alps and symbolizes renewal, health, and strength. In the mountains of Osttirol, numerous crystal-clear springs flow, feeding mountain lakes and streams. These magical places invite you to linger and offer relaxation as well as the highest quality drinking water.

Cycling Where the Elite Train

High-alpine passes, scenic panoramic roads, and international cycling races such as the Tour of the Alps and the SuperGiroDolomiti—Osttirol has long enjoyed cult status in both the national and international cycling scenes.

Michelin Guide

Osttirol is well represented in the culinary firmament: Josef Mühlmann of the Gannerhof has been awarded one of the coveted Michelin stars. Other establishments stand out for their excellent value for money.

Climbing in Osttirol

A Mecca for Mountaineers

Once you’ve reached the top, taken on the challenge, and conquered it: climbing is, in the truest sense of the word, an exhilarating feeling.

 

The Iseltrail: A Success Story

The Iseltrail is set to feature an architectural highlight spanning the Isel Gorge.

Since its opening in 2020, the Iseltrail has been a success story. The long-distance hiking trail , which stretches over 70 km, has significantly boosted visitor numbers and revitalized tourism in Osttirol.

Family Hiking Vacation in Osttirol

Osttirol awakens a love of hiking and a spirit of adventure

A hiking vacation in Osttirol leaves a lasting impression on childhood memories. It’s not uncommon for the passion for the mountains sparked here to last a lifetime.

 

Family Vacation in Osttirol

Children’s Laughter & Getting Dirty

Onvacation in Osttirol , familiesexperience nature with all their senses. Blue mouths from eating blackberries while hiking.

 

Hiking in Osttirol: Clear Your Mind, Connect with Nature

In the “Land of Mountains,” nestled between the Nationalpark Hohe Tauern, the Lienzer Dolomiten, and the Carnic Ridge, an active traveler will discover a hiker’s paradise surrounded by largely untouched nature.

 

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Cycling in Osttirol

Up and down hills against a backdrop of mountain peaks

If you enjoy exploringyour vacation destination by bikewhile riding through a stunning mountain landscape, you’re sure to find what you’re looking for in Osttirol

Endless Cycling Fun South of the Alps

Osttirol has long been more than just an insider's tip for enjoyable biking adventures.

 

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Winter 2024/25

Until Easter: Skiing in the sun in Osttirol with fun on the firn snow on wide slopes

Thanks to the abundance of sunshine on the southern side of the Alps and the high elevation of the Osttirol ski resorts, winter sports enthusiasts will be able to enjoy perfectly groomed slopes there through April 21, 2025.

Powder snow, plenty of space, and 266 peaks over 3,000 meters

In Osttirol, every skier has an average of 10,000 square meters—or nearly one and a half soccer fields—of slopes all to themselves.

The Three Kings Market in Lienz

The Three Kings Market is back at Johannesplatz in Lienz from December 29, 2024, through January 6, 2025!

Ski Opening and Summit Session at Zettersfeld, Lienz

With the Ski Opening on December 7 and 8, Zettersfeld kicks off a winter season full of events and athletic experiences for guests and locals alike.


Snow Kingdom in the Land of Mountains

Warm rays of sunshine shine down on vast snowfields: While winter hiking in Osttirol, vacationers trek through a landscape surrounded by 266 peaks over 3,000 meters.

55th Dolomitenlauf

On January 18 and 19, 2025, Obertilliach will once again be the center of attention for Austria’s largest cross-country skiing event:

Spring Ski Touring in Osttirol

When the days start getting longer again in February, Osttirol’s peak ski touring season begins. Untouched nature and high-alpine mountain ranges are waiting to be explored on skis!

Where Cross-Country Skiing Is at Home

Cool mountain air fills your lungs, snow crunches under the tips of your poles, and you keep moving forward through wide valleys, quiet forests, and sunny high plateaus.

Home Race in Osttirol - Tour of the Alps 2025

From April 21 to 25, 2025, the Tour of the Alps will cover five challenging stages. Local hero Felix Gall plans to lead the team as captain and is looking forward to a spectacular race on his home roads.

Gault Millau in Osttirol: Sophisticated and Traditional

The Ultimate in Indulgence

TVB Osttirol is banking on the local skiing elite

Up-and-coming talents Kilian Pramstaller, Nicolas Tabernig, and Sophia Waldauf of the Austrian Ski Federation (ÖSV) will be supported by the Osttirol Tourism Association as their main sponsor during the upcoming winter season.

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