Vortrag Lechweg und Iseltrail - Zwei touristische Erfolgsgeschichten

Lecture Evening on the Topic of Water in the Cultural Hall Anras

How can a sensitive natural space be gently explored without over-staging it? How does a sustainable flagship product emerge from the primal force of water and a clear vision that excites guests and brings long-term value creation to the region?

The Lechweg and the Iseltrail are regarded as highly regarded showcase projects for gentle tourism throughout the Alps. Both long-distance hiking trails manage the balancing act between authentic nature conservation and high tourist appeal: They focus on the untamed river landscapes of the Lech and the Isel instead of creating mere backdrops.

On this evening, the leading actors of both projects will take a behind-the-scenes look: They will share their experiences from the initial idea through the hurdles of implementation to successful branding and regional cooperation.

Speakers:

• Michael Kohler – Chairman Lechweg Association

• Daniela Pfefferkorn – Product Management Lechweg

• Franz Theurl – Chairman East Tyrol Tourism Association

• Walter Hopfgartner – Water Builder